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“...our warmest congratulations for gaining a distinction that explicitly acknowledges your creativity and innovative drive and pays tribute to the high quality standards of your products," Prof. Dr. Peter Zec upon winning of the RED Dot Product Design Award
Highlights
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ZAG-Stanley, based in Rosh Ha’Ayin, was founded in 1987 as a design, development and marketing consultant for manufacturers of plastic consumer products.
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1993-ZAG-Stanley changed its focus and began developing its own line of products, mainly for the home improvement and DIY markets.
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1998 - Rolling Workshop innovative mobile 3-in-1 product chosen as “Retailer’s Choice” at the Chicago Hardware Show.
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ZAG-Stanley’s products are manufactured at two fully-owned production sites in Karmiel and Migdal Ha'Emek and are marketed worldwide.
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ZAG-Stanley markets its high quality products under the Stanley brand, including Stanley’s premium FatMax and FatMax Xtreme brands, as well as under the ZAG brand and private label brands and can be found in major global DIY retail chains and professional channels worldwide.
Awards
ZAG-Stanley has won the Good Design award from the Chicago Athenaeum for its products: adjustable sawhorse, tool organizer and unique toolbox for several consecutive years.
Investments and Returns
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1998-Zag was purchased by the Stanley Works Inc, a leading US-based manufacturer and marketer of tools, hardware and specialty hardware products.
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ZAG commands the #1 market share in its field in both North America and Europe.
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ZAG-Stanley products are sold in home-improvement chains and mass-merchant stores, such as The Home Depot, B&Q, Wal-Mart, Homebase, Castorama, Leroy Merlin, Bunnings, global DIY retail chains and professional channels worldwide.
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